Pricing for Web Analytics
Learn about pricing for Vercel Web Analytics.The following table outlines the price for each resource according to the plan you are on:
| Resource | Hobby Included | Pro Included | Pro Extra |
|---|---|---|---|
| Web Analytics Events | First 2,500 Events | First 25,000 Events | $14.00 per 100,000 Events |
| Web Analytics Plus (Pro Add-on) | N/A | First 500,000 Events | $50.00/mo - $20 per 500,000 Events |
Once you've enabled Vercel Web Analytics, different limitations are applied depending on your plan:
| Hobby | Pro | Pro with Web Analytics Plus | Enterprise | |
|---|---|---|---|---|
| Included Projects | Unlimited | Unlimited | Unlimited | Custom |
| Included Events¹ | 2,500 | 25,000 | 500,000 | Custom |
| Max Events¹ | 2,500 | 500,000 | 20 Million | Custom |
| Fee for additional Events | None | 100k | 500k | Custom |
| Reporting Window | 1 Month | 12 Months | 24 Months | Custom |
| Custom Events | Not included | Included | Included | Custom |
| UTM Parameters | Not included | Not Included | Included | Custom |
| Properties on Custom Events | None | 2 | 8 | Custom |
¹ An event is either a page view or a custom event. Learn more.
The table below shows the metrics for the Observability section of the Usage dashboard where you can view your Web Analytics usage.
To view information on managing each resource, select the resource link in the Metric column. To jump straight to guidance on optimization, select the corresponding resource link in the Optimize column.
See the manage and optimize Observability usage section for more information on how to optimize your usage.
Speed Insights and Web Analytics require scripts to do collection of data points. These scripts are loaded on the client-side and therefore may incur additional usage and costs for Data Transfer and Edge Requests.
Web Analytics are free for Hobby users within the usage limits detailed above.
Vercel will send you notifications as you are nearing your usage limits. You will not pay for any additional usage. However, once you exceed the limits, a three day grace period will start before Vercel will stop capturing events. In this scenario, you have two options to move forward:
- Wait 7 days before Vercel will start collecting events again
- Upgrade to Pro to capture more events, use custom events, and have a longer reporting window. You can start a trial of Pro by using the button below. Note that while you will not be charged during the time of the trial, once the trial ends, you will be charged for the events collected during the trial:
If you're expecting large number of page views, make sure to deploy your project to a Vercel Team on the Pro plan.
For Teams on a Pro trial, the trial will end either after 14 days or once you hit the Pro plan's limits.
Note that while you will not be charged during the time of the trial, once the trial ends, you will be charged for the events collected during the trial
Vercel will send you notifications as you are nearing your usage limits, but you will also be advised of any alerts within the dashboard. Once your team exceeds 25,000 events, you will be charged 14 USD per additional 100,000 up to a maximum of 500,000. These numbers are based on a per-billing cycle basis.
Pro teams can set up Spend Management to get notified or to automatically take action, such as using a webhook or pausing your projects when your usage hits a set spend amount.
Analytics data is not collected while your project is paused, but becomes accessible again once you upgrade to Pro.
Teams on the Pro plan can optionally extend usage and capabilities through the Web Analytics Plus add-on for an additional 50 USD / month per team.
When enabled, all projects within the team have access to the extended limits and features.
To upgrade to Web Analytics Plus:
- Visit the Vercel dashboard and select the Settings tab
- From the left-nav, go to Billing and scroll to the Add-ons section
- Under Web Analytics Plus, toggle to Enable the switch
Enterprise agreements provide custom limits and pricing for Web Analytics.
An event in Vercel Web Analytics is either an automatically tracked page view or a custom event. A page view is a default event that is automatically tracked by our script when a user visits a page on your website. A custom event is any other action that you want to track on your website, such as a button click or form submission.
When you reach the maximum number of events allowed for your plan, you won’t be billed beyond that point. Instead, you will be prompted to upgrade to a plan that fits your usage. For example, if you reach the maximum number of events allowed on the Pro plan, you will be prompted to upgrade to the Web Analytics Plus plan, which allows for more events and a longer reporting window.
Yes, events are shared across all projects under the same Vercel account in Web Analytics. This means that the events collected by each project count towards the total event limit for your account. Keep in mind that if you have high-traffic websites or multiple projects with heavy event usage, you may need to upgrade to a higher-tier plan to accommodate your needs.
The reporting window in Vercel Web Analytics is the length of time that your analytics data is guaranteed to be stored and viewable for analysis. While only the reporting windows is guaranteed to be stored, Vercel may store your data for longer periods to give you the option to upgrade to a bigger plan without losing any data.
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