Once you've enabled Vercel Web Analytics, different limitations are applied depending on your plan:
Base Fee per Month
Fee for additional Events
14 USD per 100k
20 USD per 500k
Properties on Custom Events
Web Analytics are free for Hobby users within the usage limits detailed above.
Vercel will send you notifications as you are nearing your usage limits. You will not pay for any additional usage. However, once you exceed the limits, a three day grace period will start before Vercel will stop capturing events. In this scenario, you have two options to move forward:
- Wait 7 days before Vercel will start collecting events again
- Upgrade to Pro to capture more events, use custom events, and have a longer reporting window. You can start a trial of Pro by using the button below. Note that while you will not be charged during the time of the trial, once the trial ends, you will be charged for the events collected during the trial:
For Teams on a Pro trial, the trial will end either after 14 days or once you hit the Pro plan's limits.
Vercel will send you notifications as you are nearing your usage limits, but you will also be advised of any alerts within the dashboard. Once your team exceeds 25,000 events, you will be charged 14 USD per additional 100,000 up to a maximum of 500,000. These numbers are based on a per-billing cycle basis.
Teams on the Pro plan can optionally extend their usage through an add-on for 50 USD / month.
To upgrade to Web Analytics Plus:
- Visit the Vercel dashboard and select the Settings tab
- From the left-nav, go to Billing and scroll to the Add-ons section
- Under Web Analytics Plus, toggle to Enable the switch
Enterprise agreements provide custom limits and pricing for Web Analytics.
An event in Vercel Web Analytics is either an automatically tracked page view or a custom event. A page view is a default event that is automatically tracked by our script when a user visits a page on your website. A custom event is any other action that you want to track on your website, such as a button click or form submission.
When you reach the maximum number of events allowed for your plan, you won’t be billed beyond that point. Instead, you will be prompted to upgrade to a plan that fits your usage. For example, if you reach the maximum number of events allowed on the Pro plan, you will be prompted to upgrade to the Web Analytics Plus plan, which allows for more events and a longer reporting window.
Yes, events are shared across all projects under the same Vercel account in Web Analytics. This means that the events collected by each project count towards the total event limit for your account. Keep in mind that if you have high-traffic websites or multiple projects with heavy event usage, you may need to upgrade to a higher-tier plan to accommodate your needs.
The reporting window in Vercel Web Analytics is the length of time that your analytics data is guaranteed to be stored and viewable for analysis. While only the reporting windows is guaranteed to be stored, Vercel may store your data for longer periods to give you the option to upgrade to a bigger plan without losing any data.