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Last updated on February 6, 2023
3 min read

Audiences in Vercel Analytics is available in Beta on all plans

With Audiences you're able to get detailed insights into your website's visitors with new metrics like top pages, top referrers, and demographics such as countries, operating systems, and browser information. To get started with Audiences, see the Quickstart.

Audiences is available for free while in Beta. If you’re already using Analytics to track web vitals, there is no change in price. You can update your project to start seeing page views and visitor events for free.

The Visitors tab displays all your website's unique visitors within a selected timeframe. You can adjust the timeframe by selecting a value from the dropdown in the top right hand corner.

Visitors tab data.

You can use the panels section to view a breakdown of specific information, organized by the total number of visitors.

The Page Views tab displays a breakdown of every page loaded on your website within a selected timeframe, similar to the Visitors tab. Page views are counted by the total number of views on a page. For page views, the same visitor can view the same page multiple times resulting in multiple data points.

You can use the panels section to view a breakdown of specific information, organized by the total number of page views.

Instead of relying on cookies like many analytics products, visitors are identified by a hash created from the incoming request. Using a generated hash provides a privacy-friendly experience for your visitors and means visitors can't be tracked between different days or different websites.

The generated hash is valid for a single day, at which point it is automatically reset.

If a visitor loads your website for the first time, we immediately track this visit as a page view. Subsequent page views are tracked via the native Browser API.

Audiences does not count traffic that comes from automated processes or accounts. This is determined by inspecting the User Agent header for incoming requests.

Panels provide a way to view detailed analytics for Visitors and Page Views, such as top pages and referrers, and the country, OS, and browser of your visitors. The data displayed in each panel is organized based on the tab that you have selected.

By default, each panel provides you with the top entries, but you can click Explore to view all the data.

Panels showing a breakdown of page view data.