Vercel Web Analytics

Web Analytics provides comprehensive insights into your website's visitors, allowing you to track the top visited pages, referrers for a specific page, and demographics like location, operating systems, and browser information. Vercel's Web Analytics offers:

• Privacy: Web Analytics only stores anonymized data and does not use cookies, providing data for you while respecting your visitors' privacy and web experience.
• Integrated Infrastructure: Web Analytics is built into the Vercel platform and accessible from your project's dashboard so there's no need for third-party services for detailed visitor insights.
• Customizable: You can configure Web Analytics to track custom events and feature flag usage to get a better understanding of how your visitors are using your website.

To set up Web Analytics for your project, see the Quickstart.

If you're interested in learning more about how your site is performing, use Speed Insights.

The Visitors tab displays all your website's unique visitors within a selected timeframe. You can adjust the timeframe by selecting a value from the dropdown in the top right hand corner.

You can use the panels section to view a breakdown of specific information, organized by the total number of visitors.

Instead of relying on cookies like many analytics products, visitors are identified by a hash created from the incoming request. Using a generated hash provides a privacy-friendly experience for your visitors and means visitors can't be tracked between different days or different websites.

The generated hash is valid for a single day, at which point it is automatically reset.

If a visitor loads your website for the first time, we immediately track this visit as a page view. Subsequent page views are tracked through the native browser API.

The Page Views tab, like the Visitors tab, shows a breakdown of every page loaded on your website during a certain time period. Page views are counted by the total number of views on a page. For page views, the same visitor can view the same page multiple times resulting in multiple events.

You can use the panels section to view a breakdown of specific information, organized by the total number of page views.

Panels provide a way to view detailed analytics for Visitors and Page Views, such as top pages and referrers. They'll also show additional information such as the country, OS, and device or browser of your visitors, and configured options such as custom events and feature flag usage.

By default, panels provide you with a list of top entries, categorized by the number of visitors. Depending on the panel, the information is displayed either as a number or percentage of the total visitors. You can click View All to see all the data:

You can export the up to 250 entries from the panel as a CSV file. See Exporting data as CSV for more information.

Web Analytics does not count traffic that comes from automated processes or accounts. This is determined by inspecting the User Agent header for incoming requests.