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You may want to disable Analytics in your project if you find you no longer need it. You can disable Analytics from within the project settings in the Vercel dashboard. If you are unsure if a project has Analytics enabled, see Identifying if Analytics is enabled.

Note: If you transfer a project with Analytics enabled from a Hobby account to a Pro plan, it will continue to be enabled but with increased limits, as documented in the pricing docs. This means that Analytics will be added to your Pro plan invoice automatically.
Select a project from your dashboard and navigate to the Analytics tab.

If no data has been collected yet then you will see an Awaiting Data popup. From here you can click the Disable Analytics button:

Awaiting Analytics data popup.

If data points have been collected, click on the ellipsis on the top-right of the Analytics page and select Disable Performance Analytics:

Disable Performance Analytics option.

Note: Remember to check both Web Vitals and Audiences are disabled by selecting the Audiences tab.

When you disable Analytics in the middle of your billing cycle, it will not be removed instantly. Instead it will stop collecting new data points but will continue to show already collected data until the end of the cycle, see the prorating docs for more information.

Note: If you are on an Enterprise plan, please remember to check your contract entitlements as you may have custom limits included. If you have any questions about your billing/contract regarding Analytics you can reach out to your CSM or AE for further clarification.

If you have many projects on your Vercel account and are not sure which of them has Analytics enabled, you can see this from the dashboard without needing to check each project separately. The different circles in the right corner of each project card will show the Analytics status.

If the project uses a supported framework but Analytics is not enabled, then the circle will look like the below:

Analytics not enabled but supported with Zero config for project.

If Analytics is enabled but no data points have been collected yet then it will show an empty circle, like the below:

Analytics enabled for project but no data points have been collected.

If Analytics is enabled and data points have been collected then the circle will be coloured with a number inside, similar to the below image:

Analytics enabled for project and has data points.