Vercel is hiring a Demand Generation Marketing Manager to play a foundational role in creating demand among enterprises. In this role, your mission will be to accelerate the impact of our Sales team with demand generation and pipeline maturing programs.
Day to day activities center around high-quality execution, including: developing audience-centric, multi-channel campaigns and experiments by collaborating with our digital, content, design, ops, and product marketing teams.
The ideal candidate will have a strong demand generation or growth marketing background with proven expertise in working cross-functionally to build integrated marketing programs across different channels.
Develop a deep understanding of the Vercel product, enterprise audience, and their buyer’s journey.
Conceptualize, design, and execute data-informed campaigns to drive revenue, while closely monitoring conversion rates and optimizing at each stage.
Test, monitor and optimize all campaign tactics; including: virtual events, SEO web content, email nurture streams and partnering with digital marketing on paid ad campaigns.
Work closely with Sales to understand regional needs and audiences in order to develop effective demand programs
Use data-driven marketing to identify patterns and key opportunities for innovation and execute program optimization recommendations.
Build a repeatable framework for targeting, acquiring, educating and nurturing enterprise prospects.
Partner with Product Marketing on GTM launches.
Forecast, measure, and report on campaign/program performance across all geos.