# UTM parameter support in Web Analytics

**Published:** February 14, 2024 | **Authors:** Timo Lins, Tobias Lins

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UTM parameters are now available in Vercel Web Analytics, enabling detailed insights into marketing campaign effectiveness directly from the dashboard.

- **Visibility into campaign performance: **Analyze traffic by specific campaigns, mediums, sources, content, and terms using UTM parameters.
- **Advanced filtering: **Apply filters based on UTM parameters for deeper insights into the impact of your marketing campaigns.
- **Historical UTM data: **Start analyzing past campaigns immediately with historical data automatically included.

This feature is available to Pro customers with [Web Analytics Plus](https://vercel.com/docs/analytics/limits-and-pricing) and Enterprise customers.

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)