UTM parameter support in Web Analytics

UTM parameters are now available in Vercel Web Analytics, enabling detailed insights into marketing campaign effectiveness directly from the dashboard.

• Visibility into campaign performance: Analyze traffic by specific campaigns, mediums, sources, content, and terms using UTM parameters.
• Advanced filtering: Apply filters based on UTM parameters for deeper insights into the impact of your marketing campaigns.
• Historical UTM data: Start analyzing past campaigns immediately with historical data automatically included.

This feature is available to Pro customers with Web Analytics Plus and Enterprise customers.