Skip to content
← Back to Changelog

Wednesday, February 14th 2024

UTM parameter support in Web Analytics

Posted by

Avatar for timo

Timo Lins

Product Designer

Avatar for tobias

Tobias Lins

Software Engineer

UTM parameters are now available in Vercel Web Analytics, enabling detailed insights into marketing campaign effectiveness directly from the dashboard.

  • Visibility into campaign performance: Analyze traffic by specific campaigns, mediums, sources, content, and terms using UTM parameters.
  • Advanced filtering: Apply filters based on UTM parameters for deeper insights into the impact of your marketing campaigns.
  • Historical UTM data: Start analyzing past campaigns immediately with historical data automatically included.

This feature is available to Pro customers with Web Analytics Plus and Enterprise customers.