# Instantly redirect traffic using custom Vercel Firewall rules

**Published:** July 24, 2024 | **Authors:** Andrew Barba, Joseph Collins

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You can now redirect requests to a new page using [custom Firewall rules](https://vercel.com/docs/security/vercel-waf/custom-rules), adding to the existing challenge and block actions.

Publishing custom rules does not require a new deployment and will instantly propagate across the global Vercel Edge Network. Therefore, using custom rule redirects in moderation could provide a fast alternative to [Edge Network redirects](https://vercel.com/docs/edge-network/redirects), particularly in emergency situations.

Firewall redirects execute before Edge Network configuration redirects (e.g. [vercel.json or next.config.js) ](https://vercel.com/docs/edge-network/redirects#configuration-redirects)are evaluated.

Custom rules are available for free on all plans.

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)