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Wednesday, April 19th 2023

Custom events now available for Web Analytics

Posted by

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Chris Widmaier

Engineering Manager

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Doug Parsons

Software Engineer

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Tobias Lins

Software Engineer

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Timo Lins

Product Designer

Vercel Web Analytics now allows Pro and Enterprise users to track custom events in frontend applications. With custom events, you can measure user actions like newsletter signups or what CTAs your customers are clicking the most to dive deeper into understanding your user's journey.

Custom events are included in the Pro and Enterprise plans. Pro users can track up to 2 keys max per custom event object, while Enterprise users can track a custom amount. Pro users can also add on Web Analytics Plus for $50/month to get 8 keys.

To start tracking custom events, please upgrade to the new 1.0.0 release of our npm package @vercel/analytics.

Check out our documentation to learn more.