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Last updated on February 6, 2023
2 min read

Pricing for Web Analytics

Learn about pricing for Vercel Web Analytics.

Once you've enabled Vercel Web Analytics, different limitations are applied depending on your plan:

Hobby
Pro
Pro with Web Analytics Plus
Enterprise
Base Fee per Month
None
None
50 USD
Custom
Included Events
2,500
25,000
500,000
Custom
Max Events
2,500
500,000
20 Million
Custom
Fee for additional Events
None
14 USD per 100k
20 USD per 500k
Custom
Reporting Window
1 Month
12 Months
24 Months
Custom
Custom Events
Not included
Included
Included
Custom
Properties on Custom Events
None
2
8
Custom

If you're expecting large number of page views, make sure to deploy your project to a Vercel Team on the Pro plan.

Note: If you're on a Pro plan, you can upgrade to Web Analytics Plus for more events and a longer reporting window.

If you are using Web Analytics on a 14-day trial Pro plan you will not be charged for any of the above items during the time of the trial. However, once the trial ends, you will be charged for the events collected during the trial.

An event in Vercel Web Analytics is either an automatically tracked page view or a custom event. A page view is a default event that is automatically tracked by our script when a user visits a page on your website. A custom event is any other action that you want to track on your website, such as a button click or form submission.

When you reach the maximum number of events allowed for your plan you will be prompted to upgrade to a plan that fits your usage. For example, if you reach the maximum number of events allowed on the Pro plan, you will be prompted to upgrade to the Web Analytics Plus plan, which allows for more events and a longer reporting window.

Yes, events are shared across all projects under the same Vercel account in Web Analytics. This means that the events collected by each project count towards the total event limit for your account. Keep in mind that if you have high-traffic websites or multiple projects with heavy event usage, you may need to upgrade to a higher-tier plan to accommodate your needs.

The reporting window in Vercel Web Analytics is the length of time that your analytics data is guaranteed to be stored and viewable for analysis. While only the reporting windows is guaranteed to be stored, Vercel may store your data for longer periods to give you the option to upgrade to a bigger plan without losing any data.