In 2016, we started with a simple goal: empowering solo developers to effortlessly deploy their apps.
There is an overwhelming layer of technology and terminology in web development: domain setup with DNS and SSL, networking with TCP and HTTP, caching with CDN and Edge Networks... it's a huge list. It creates much complexity.
Our first product, now, focused on simplifying deployments:
The original tweet announcing `now`. With a single command, we helped developers get their apps and services live, inclusive of SSL and built-in routing.
Developers loved now. Tired of boilerplate, they appreciated the ability to trivially deploy, share, and scale their apps. The positive response was motivating — we were stoked!
Since then, we have invested all our energy into building products that simplify developer experience. Our open-source React framework Next.js is the most notable of them. At organizations big and small, it has become the framework to build React apps due to its simple learning curve, versatility, and performance.
Today, Next.js powers over 35,000 sites at companies like Uber, Nike, and Starbucks.
A selection of companies using Next.js.
In these 4 years, ZEIT has gone from being a simple idea to a thriving community. 300,000+ frontend engineers and designers are using our technology to bring their ideas to life — whether company websites, SaaS products, or personal blogs.
From observing our community, we know that frontend engineers are more productive than ever. Frameworks like Next.js eliminate boilerplate, and serverless APIs give them full-stack powers.
Projects that once took months to develop, are getting completed by lean teams of frontend engineers and designers in days. These teams want to iterate rapidly, and collaboratively. They want to develop, preview, and ship at the speed of thought. They don't want to leave their browsers, and other tools they're already working with. That's where we come in.
We enable teamsto develop, preview,and ship their appsfaster, and with confidence.
As we expand our outlook, we felt this new focus merited a new identity.
As of today, we are re-establishing our brand identity as Vercel.
The new Vercel logo.
Vercel strongly connects to the words versatile, accelerate, and excel. It aligns with the benefits our platform offers: faster and better product collaboration, across every team in your organization.
We are introducing a new logotype for the brand, which we will use across our product and marketing. We decided to retain our signature triangle logo, although we have simplified it.
To accelerate us in our mission, we have raised $21M in Series A funding. Our investors have led early design at Facebook and Dropbox, created frameworks like React, and are running companies like GitHub, Sentry, and Auth0. We are thrilled to count them as partners in our mission.
Our experienced investors and angel investors.
This new funding ensures an ever improving Vercel product experience and allows us to continue investing in our open-source projects like Next.js.
If you're an existing customer — you'll find that none of your existing workflows, pricing plans, or projects have changed. We're more focused than ever on helping you succeed.
Over the next few weeks, we will begin to update our branding across all of our products, communication channels, and open-source projects. We have compiled a comprehensive FAQ that offers details about our full migration plan.
ZEIT is rebranding to Vercel.
It's the same passionate team, with the same attention to detail.
With a new focus on the develop, preview, ship workflow anda $21M Series A, we're excited to take developer productivity to the next level. In his blog, our CEO Guillermo Rauch has written about the industry trends surrounding Jamstack, and the thought process behind our new focus.
Our Rebrand Field Book details our full product migration plan, including a list of changes with relevant dates. If you have any unanswered questions, please reach out and we'll gladly help.
As always, we are incredibly grateful for your never-ending support. There are many more milestones to come and we invite you to join us on this journey.