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Tuesday, October 25th 2022

Company News

Tuesday, October 25th 2022

Vercel acquires Splitbee to expand first-party analytics

Posted by

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Kathy Korevec

@simpsoka

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Timo Lins

@timolins

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Tobias Lins

@linstobias

The future of web analytics is real-time and privacy-first. Today, we're excited to announce our acquisition of Splitbee—bringing more analytics capabilities to all Vercel customers.

Along with the acquisition of Splitbee, we're adding top pages, top referring sites, and demographics to Vercel Analytics—available now. With Analytics, you can go beyond performance tracking and experience the same journey as your users with powerful insights tied to real metrics.

First-party analytics for the Web

Splitbee is an all-in-one analytics and conversion tool that helps you understand the user's experience on your site so that you can take immediate action to optimize it. With features like user-triggered events and simplified A/B testing, you'll gain key insights on user behavior.

Founders of Splitbee, Tobias and Timo Lins, will join Vercel to help bring their analytics tools to Vercel users.

We're thrilled to be joining forces with Vercel. By bringing Splitbee's capabilities to the Vercel platform, we're opening up new conversion opportunities that were not possible before. We can't wait to help every developer experiment faster, understand their traffic in real-time, and iterate in seconds.

Timo Lins, Co-Founder of Splitbee

The future of Vercel Analytics

With page views and visitor metrics added to Vercel Analytics, brands of all sizes can access the in-depth website analytics they need to take greater control of how they engage with their end-user.

Collect essential insights about how visitors are using your site with in-depth page view 
metrics.
Collect essential insights about how visitors are using your site with in-depth page view metrics.
Collect essential insights about how visitors are using your site with in-depth page view 
metrics.
Collect essential insights about how visitors are using your site with in-depth page view metrics.

Privacy-friendly

Data is a foundational part of a great user experience. However, gathering user data often comes at the expense of additional third-party scripts and cookies, ultimately degrading the customer experience and site performance we're trying to improve. We want to rid the Web of unnecessary consent banners and move towards a privacy-first model with Analytics—GDPR-compliant with the addition of page view and traffic metrics.

Real-time matters

Analytics will track visitor count in real-time and display historical data, so it's simple and accessible to understand trends over time. Teams will see real-time metrics to get insights immediately after shipping an update to their project. Since this data is collected at the edge, no third-party scripts or cookie tracking is required.

Accessible to everyone

We believe teams ship better work when everyone can contribute to the development process. As we continue to build out its capabilities, Analytics will blend the boundaries of traffic, application, and Web Vitals data, making insights accessible to entire teams and helping organizations adopt data-driven deployment methods.

Today, you can enable these new insights in your Vercel dashboard for free during the beta. If you’re already using Analytics to track Web Vitals, you can update your project to start seeing page views and visitor events.

Start using Vercel Analytics today.

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