Workshop: Enabling frontend teams with fast and safe experimentation

Vercel and Optimizely experts walk you through step by step how to build, monitor, and analyze your own experiment. Learn best practices for fast and safe experimentation, including managing feature flags on Vercel, running effective A/B tests, and boosting ecommerce conversion rates.

Topics covered:

• Introduction to experimentation
• Setting up Next.js with Optimizely
• Implementing & testing experiments
• Deployment, monitoring, & analysis

This session is recommended for Next.js or React developers, architects and solutions architects, and new Vercel or Optimizely users looking to get a solid foundation.