Accelerating partner success: Vercel’s new Partner Program benefits

At Vercel, we believe in the power of partnership and collaboration to drive innovation and mutual success. One in two sales and project delivery is done in collaboration with our partners. Last month, over 35 partners sponsored and supported Next.js Conf—our annual open-source conference—where over 1,000 people gathered in San Francisco and tens of thousands online from around the world. From championing an open web, supporting industry alliances, to developing joint features that enhance customer and user experiences, we're achieving more together.

Empowering partners through collaboration and enablement

The Vercel Partner Program offers trainings, sales, and marketing opportunities. Today, we're announcing additional partner benefits:

• Partner Fund: Our Partner Fund program—traditionally known as Market Development Fund (MDF)—offers partners a way to compound and invest their referral earnings into technical expertise and demand generation initiatives. Led by Vercel experts, these initiatives aim to increase project success rates, enhance your brand visibility, and create demand for your services and solutions.

• Partner enablement: Our Partner Learning Portal boosts your team's understanding of the Frontend Cloud ecosystem and co-selling with Vercel. It offers battle cards, sales decks, and technical guides. Additionally, partners are invited to monthly Technical Excellence sessions. These sessions—led by Vercel's Partner Solutions Engineering team—cover crucial product updates and discussions.

• Partner tiers with dedicated GTM support: We understand each partner is at a different stage with unique needs. With the new partner tiers, engaged partners will have the opportunity to plan ahead on GTM and Product initiatives, working directly with their dedicated Partner Managers. Meanwhile, new partners get an excellent onboarding experience to kick off our partnership.

Celebrating solution partner and customer success

Solution partners have been instrumental in helping customers achieve ambitious digital innovation and business goals.

• Work & Co—part of Accenture Song—led the strategy and delivery for BNP Paribas Open’s new digital experience. In the matter of months, Work & Co launched new website and mobile app experiences, delivering an exceptional tournament experience for millions of fans.

• Code and Theory digitally transformed more than 200 newsrooms. With their Next.js and Vercel expertise, Code & Theory led the upgrade of Minnesota Star Tribune’s infrastructure ahead of the 2024 election, resulting in a smooth election season, with an impressive conversion boost and Core Web Vitals reaching 80-90 range.

• Americaneagle.com, and long time partner of Vercel, helped Mecum Auction Company transform their digital presence. Creating a workflow that enables both developers and marketers to deliver best-in-class auction experience that serves over 120M annual page views.

“Vercel has provided game-changing capabilities for Horizontal and for our mutual clients. Because their technology acts like an ‘easy button’ for our developers, we’ve seen substantial acceleration in time to market with new digital experiences, resulting in both lower costs for our clients and increased speed with which marketers can deliver innovation.Vercel has provided game-changing capabilities for Horizontal and for our mutual clients. Because their technology acts like an ‘easy button’ for our developers, we’ve seen substantial acceleration in time to market with new digital experiences, resulting in both lower costs for our clients and increased speed with which marketers can deliver innovation.”

Dave Michela, SVP of Global Strategy & Growth - Horizontal Digital

Innovating with technology partners

We're making it easier for customers to succeed through building joint features and seamless integrations together with our technology partners.

• Optimizely Feature Experimentation Template: A quick start Next.js template for developers to create a fast demo storefront with Vercel Feature Flags and Optimizely Feature Experimentation.

• Sanity Live API + Next.js 15: At Next.js Conf 2024, Sanity unveiled their Live API, enabling instant, real-time content updates without refreshing the page. Combined with Next.js App Router and Vercel Data Cache, your apps can now serve live content updates to all users, powering a truly dynamic web experience.

• Contentful supported through Vercel’s Content Link: This feature provides users the ability to tightly integrate their Vercel Deployment with their CMS, giving editors the ability to make live edits on a web page. Users can connect Vercel and Contentful through the Contentful Marketplace integration.

• BigCommerce Catalyst: An accelerator for composable storefronts combining the power of BigCommerce, Next.js, and Vercel. Retailers adopting Catalyst have seen a significant decrease in time to launch, down from years to months.

• Supabase drives growth with the Vercel Marketplace: Launched just a month ago, Vercel’s Marketplace offers a seamless integration and onboarding process for Vercel users to adopt new solutions, opening a new channel for our partners that converts.

Let's build a better web together

To learn more about these initiatives, join us at our Q4 Partner Webinar on November 22, 2024. Vercel will also be presenting at the following upcoming conferences:

• Optimizely Opticon: November 18, 2024

• AWS re:Invent: December 2, 2024

• NRF: January 12, 2025

We look forward to many more successful launches together.