How Supabase increased signups through the Vercel Marketplace

Hedi ZandiProduct Manager

Since the launch of the Vercel Marketplace for integrations, partners have seen increased signups to their platforms.

The Supabase integration on the Vercel Marketplace provided a frictionless onboarding experience, ensuring zero loss in fidelity or developer experience. Developers can easily set up and manage Supabase databases directly from the Vercel CLI or dashboard

Since the launch, Supabase has seen a notable increase in new signups, as the Marketplace has become their largest partner channel. Based on Supabase’s increased business and early success, we’re excited for what’s next and the future of Vercel Marketplace.

Understanding the benefits of Vercel Marketplace integrations

The Vercel Marketplace allows you to integrate services directly into your Vercel projects, without leaving your Vercel dashboard, giving you:

  1. Ease of use: Developers can now deploy and integrate Supabase directly within the Vercel environment, reducing setup time and complexity.

  2. Frictionless onboarding: With the Marketplace’s seamless onboarding, developers can start using Supabase in less than 60 seconds via the dashboard and CLI, maintaining high fidelity and an exceptional developer experience. Users can access the Supabase dashboard with just one click, driving higher adoption rates and improved user satisfaction.

  3. Integrated billing: Users can manage billing for Supabase directly through their Vercel accounts, streamlining the financial management process.

Business impact for Supabase

Since launching on the Vercel Marketplace, Supabase has seen a marked increase in adoption from Vercel’s developer base. The seamless integration and frictionless onboarding process have led to accelerated sign-ups, making it easier for developers to adopt both platforms in their projects.

Partnering with Vercel through their Marketplace has been a game-changer for us. The seamless integration and zero-click onboarding have dramatically reduced the friction for developers, allowing them to get started with Supabase in seconds. We've seen a significant boost in adoption, and it's clear that this collaboration has helped us reach a broader developer audience.
Ant Wilson, CTO at Supabase

Additionally, the ease of managing backend services directly from Vercel boosted developer engagement and retention.

If you're a service provider interested in joining the Marketplace, feel free to reach out to us at integrations@vercel.com.