5 min read
AI can read your blog. Waldium made sure of it.
Amrutha Gujjar has been writing software since she was young. What drew her in was always the act of building: shaping product logic, making architecture decisions, and turning ideas into real software. The frustrating part was always surrounding infrastructure. The ports, deployment configs, and cloud issues. They always had a way of interrupting momentum at exactly the wrong time.
I was never stuck on the part I was excited to build,” she says. “It was always the infrastructure friction around it.”
Impact at a glance
500+ customer blogs served from a single Vercel deployment
5 minutes: How long it takes new customers to get MCP endpoints live
AI query response times consistently under 50ms globally
45% lower infrastructure cost vs. per-customer deployment model
That frustration became a design principle when she co-founded Waldium with CTO Shivam. The product, an agentic CMS that automates content research and creation for businesses, needed to stay focused on what made it interesting. The infrastructure needed to disappear.
It mostly has. But the reason why took a year and a new mental model of what a blog actually is.
Link to headingWhen agents became part of the audience
Waldium started the way most content platforms do: building blogs for humans to read. But something Amrutha kept noticing was quietly changing who, and what, showed up to read them.
"The people consuming content are not even necessarily people these days," she says. "It's oftentimes agents consuming content."
Developers and technical teams were pulling blog content into their coding environments, into Claude Desktop, into ChatGPT, using it as live context in the tools where they actually worked. The browser tab was still part of the picture, but it wasn't the whole story anymore. Content that couldn't travel into those environments was leaving reach on the table.
That insight pointed Waldium toward MCP (Model Context Protocol) as the right primitive. If every customer blog had its own MCP server endpoint, an AI assistant could search, retrieve, and interact with that content directly, without anyone leaving their workflow. A developer could ask an agent to find a specific code snippet across an entire blog archive and get an answer in the same window where they were building.
For technical founders who don't think of themselves as marketers, it opened up something new entirely. "Being able to use MCP," Amrutha says, "allows you to create a blog post from the same place you're building a feature."
The vision was clear. The infrastructure question was harder.
Link to headingA thousand front pages, one codebase
Supporting hundreds of customer blogs across custom domains is already a meaningful engineering challenge. Give every one of those blogs its own branded MCP server, with subdomain generation, SSL certificates, and a live install page, and the traditional approach collapses under its own weight.
Waldium had started on AWS Amplify, and the friction was constant: GitHub Actions that needed manual wiring, deployment pipelines that ballooned in complexity, and an overall model that kept pulling attention toward infrastructure. They moved to Vercel early. The difference was immediate.
"The developer experience is so seamless," Amrutha says. "It allows our team to focus on what we do best."
The unlock for Waldium's MCP infrastructure specifically was Vercel Platforms. With a single Next.js application, the team now serves every customer blog, every MCP endpoint, and every custom domain from one unified deployment. Vercel Middleware handles routing dynamically so that when an AI agent sends a query, the request reaches the right tenant automatically.
The Vercel Domains API provisions custom domains in seconds, with SSL certificates issued and renewed without any manual work. When Waldium evaluated MCP-specific hosting tools, the subdomain limits weren't close: competitors capped out in the dozens. Vercel's ceiling is in the tens of thousands.
"It allowed us to think at scale without having to worry about scale," Amrutha says.
Shivam points to the overall mental model as the thing that's proved stickiest. "It's very simple now: push to a particular git branch, get a preview deployment, get a production deployment. It works cleanly with authentication, with our databases. It just works." The integrated storage layer, with Neon and Upstash sitting alongside the application rather than off in a separate console, gave the team what he calls "a single pane of glass into all the parts of our system."
The result: a new customer signs up, gets a unique subdomain generated during onboarding, and walks away with a sitemap, LLMs.txt, robots.txt, an MCP install page, and a live MCP endpoint—all in under five minutes.
Link to headingFrom weeks of research to a thousand posts
The real test of any infrastructure decision is what it enables downstream. For Waldium's customers, MCP endpoints opened a distribution channel that simply didn't exist before: their content became queryable directly inside AI assistants, not just discoverable through search.
Take Sapra AI, a safety compliance company that publishes highly technical educational content. Previously, their team faced weeks of manual research for every content push, with someone reading through thousands of pages of ISO standards to identify what would actually be useful to customers.
With Waldium, a team of research agents handles that work continuously, building company and industry profiles, flagging newsworthy developments, and generating content at a volume no traditional content team could match. Sapra AI produced over 1,000 posts in a single month. The research timeline went from weeks to hours.
Amrutha sees this as the new table stakes. "Before, if you were starting a business, you had a landing page. Today, if you're starting a business, you have to have a corpus of data about your business that an LLM can consume." Waldium is building the fastest path to that corpus, and Vercel Platforms is what makes it possible to hand that path to hundreds of customers at once, without rebuilding it for each one.
"Once you understand how good things can be," Amrutha says, "it's really hard to go back to a product that hasn't given as much intentional thought toward good design." Her team isn't managing servers. They're shipping.
About Waldium: Waldium is an agentic CMS and blog hosting platform that automates content research and creation for businesses, and provides every customer with dedicated MCP endpoints so their content is accessible directly within AI assistants.