Sitecore—a leading digital experience platform—wanted to create a transformative AI tool that would help marketers connect more deeply with their brand assets, driving both consistency and creativity. Using the AI SDK, they lunched Sitecore Stream—a dynamic, AI-powered brand assistant that empowers marketers to interact with their brand content in visually interactive and conversational way.

Avanade is the world’s leading expert on Microsoft which delivers AI-driven solutions for cloud, data analytics, cybersecurity, and ERP. The team at Avanade started on a comprehensive transformation, ultimately adopting Next.js, Vercel, and Sitecore XM Cloud to establish a modern, composable system capable of delivering highly responsive experiences to global clients. This migration helped replace monolithic systems with tightly coupled components and manual deployments, which hurt performance and feature rollouts.

As the largest self-storage company in the U.S., Extra Space Storage manages over 3,800 stores nationwide. Delivering a consistent, high-quality digital experience to their customers is essential, and their engineering team recognized the need for faster iteration and more stability in their customer acquisition channels—public websites and kiosks. However, their legacy architecture was creating bottlenecks, impacting time-to-market for new features, and slowing down development. By partnering with Vercel, Extra Space Storage was able to achieve their vision of improving their DevOps processes for their website and enable quicker customer feedback.

Founded 30 years ago, this top global retailer has established itself as a leader in the sportswear and apparel industry. With a diverse product range that includes athletic performance gear, footwear, accessories, and casual apparel, the company is renowned for its commitment to innovation and quality. Listed on the NYSE, the retailer reported a revenue of almost 6 billion in 2024 and employs approximately 16,000 people worldwide. Despite a challenging retail environment, it continues to excel in ecommerce, showcasing a 3% growth in direct-to-consumer revenue to 2.3 billion, with ecommerce accounting for 41% of this segment.

Meter provides a full-stack networking solution that makes it easy for any business, organization, or school—of any size—to get access to the internet. They have two application layers built on top of their vertically integrated technical architecture: Meter Command, a generative UI for IT and Networking teams, and Meter Dashboard, their main web interface. Meter’s adoption of Vercel has enhanced performance, simplified workflows, and empowered their team to iterate rapidly—not only across Command and Dashboard, but throughout their interconnected stack of hardware, software, and operations.

Notion is a connected workspace that allows users to write, plan, and organize, all enhanced with built-in AI. With a platform as flexible as Notion, the challenge for their website team lies in communicating the vast range of use cases—from personal projects like planning trips to enterprise-level tasks like managing company documentation. That’s a huge total addressable market that attracts many millions of diverse visitors to their website every week. As these numbers continue to rapidly grow and personas expand, Notion needed a website capable of rapid iteration and experimentation to help their message resonate with more people.

MotorTrend—a Warner Bros. Discovery company and the world’s leading media company on all things automotive—needed a digital experience as powerful as the vehicles they showcase. Bogged down by a legacy tech stack, their development team faced frustratingly long build times and a cumbersome release process. They knew a complete redesign wasn't the answer—they needed a platform upgrade.

When major political developments unfold, millions rush to news websites, putting immense pressure on digital infrastructure. With global audiences, slow-loading websites or crashes during a major event can be catastrophic for a news organization.

The prestigious BNP Paribas Open, held annually in Indian Wells, California, attracts top tennis talent and a global audience. To match its world-class status, the tournament required a significant digital upgrade, enabling dynamic, real-time tracking and engagement with hundreds of players for their fanbase of millions.

Emburse manages travel and expense for over 12 million users in 120 countries. They were operating a legacy stack and needed to modernize, so they partnered with Rangle, a leading digital transformation consultancy and Vercel Expert. Together with Rangle, Emburse implemented Vercel, Next.js, and Sanity, significantly improving the site’s performance and speed while addressing key concerns for their marketing team.

Chatbase helps companies build chat-based AI agents that are trained on their data to chat with users and perform tasks. It handles customer support, sales, lead generation, and more. From the beginning, they prioritized building a platform that could move fast in the competitive market. To achieve this, they chose Vercel and Next.js as the tech stack for their app and marketing website, along with Vercel's AI SDK, which enabled them to quickly iterate and deliver AI-driven features. By prioritizing iteration speed, Chatbase grew to 500K monthly visitors and $4M ARR in 1.5 years. Vercel's developer experience (DX) allows the team to focus on innovation, not infrastructure. The AI SDK enables rapid implementation of custom chats and model optimizations.

ChatPRD is an AI co-pilot designed for product managers, enabling them to write product requirements documents, brainstorm roadmaps, and improve overall efficiency around product work. As a solo founder, Claire Vo built ChatPRD from the ground up. In just nine months, the platform has garnered 20,000 users and is now focusing on expanding its features to support team collaboration. Central to this rapid growth and development has been the AI SDK on Vercel.