Tray.ai is a composable AI integration and automation platform that enterprises use to build smart, secure AI agents at scale. To modernize their marketing site, they partnered with Roboto Studio to migrate off their legacy solution and outdated version of Next.js. The goal: simplify the architecture, consolidate siloed repos, and bring content and form management into one unified system. After moving to Vercel, builds went from a full day to just two minutes.

Vercel recently published a Model Context Protocol (MCP) adapter that makes it easy to spin up an MCP server on most major frameworks. Vapi is building an API for building real-time voice agents. They handle orchestration, scaling, and telephony to provide a completely model-agnostic and interchangeable interface for building agents.  Vapi rebuilt their MCP server on Vercel, letting users create agents, automate testing, analyze transcripts, build workflows, and give agents access to all of Vapi’s endpoints.

Fern is improving how teams build and host documentation. As a multi-tenant platform, Fern enables companies like Webflow and ElevenLabs to create, customize, and serve API documentation from a single Next.js application—scaling seamlessly across multiple customer domains. With 6 million+ page views per month and 1 million+ unique visitors, performance and reliability are key. By running on Vercel’s infrastructure, Fern benefits from automatic caching, optimized content delivery, and instant scalability, all while maintaining a fast iteration cycle for development. Additionally, their migration to Next.js App Router has driven a 50-80% reduction in page load times, improving navigation speed and Lighthouse scores for customers worldwide.

Since 2014, Consensys has shaped the web3 movement with tools like and Linea, Infura, and MetaMask—the most widely used self-custodial wallet on the web, with millions of users across the globe. As the blockchain ecosystem quickly matured, the need for a site that could move as fast as the teams building it became clear. To meet that demand, Consensys migrated MetaMask.io to Next.js and Vercel, creating an architecture built for scale, speed, and continuous iteration.

PAIGE, a leading denim and apparel retailer, faced significant technical complexity due to their existing ecommerce architecture. Seeking a faster and more reliable online experience, they reimagined their ecommerce strategy by adopting a simpler headless tech stack—one powered by Shopify, Next.js, and Vercel—that ultimately boosted their Black Friday revenue by 22% and increased conversion rates by 76%.

Sitecore—a leading digital experience platform—wanted to create a transformative AI tool that would help marketers connect more deeply with their brand assets, driving both consistency and creativity. Using the AI SDK, they lunched Sitecore Stream—a dynamic, AI-powered brand assistant that empowers marketers to interact with their brand content in visually interactive and conversational way.

Avanade is the world’s leading expert on Microsoft which delivers AI-driven solutions for cloud, data analytics, cybersecurity, and ERP. The team at Avanade started on a comprehensive transformation, ultimately adopting Next.js, Vercel, and Sitecore XM Cloud to establish a modern, composable system capable of delivering highly responsive experiences to global clients. This migration helped replace monolithic systems with tightly coupled components and manual deployments, which hurt performance and feature rollouts.

Speakeasy specializes in building developer-focused SDKs—to help developers build their products. They adopted v0 to bridge the workflow from design to code, using it to accelerate rapid prototyping and reduce implementation time.

As the largest self-storage company in the U.S., Extra Space Storage manages over 3,800 stores nationwide. Delivering a consistent, high-quality digital experience to their customers is essential, and their engineering team recognized the need for faster iteration and more stability in their customer acquisition channels—public websites and kiosks. However, their legacy architecture was creating bottlenecks, impacting time-to-market for new features, and slowing down development. By partnering with Vercel, Extra Space Storage was able to achieve their vision of improving their DevOps processes for their website and enable quicker customer feedback.

Founded 30 years ago, this top global retailer has established itself as a leader in the sportswear and apparel industry. With a diverse product range that includes athletic performance gear, footwear, accessories, and casual apparel, the company is renowned for its commitment to innovation and quality. Listed on the NYSE, the retailer reported a revenue of almost 6 billion in 2024 and employs approximately 16,000 people worldwide. Despite a challenging retail environment, it continues to excel in ecommerce, showcasing a 3% growth in direct-to-consumer revenue to 2.3 billion, with ecommerce accounting for 41% of this segment.

Meter provides a full-stack networking solution that makes it easy for any business, organization, or school—of any size—to get access to the internet. They have two application layers built on top of their vertically integrated technical architecture: Meter Command, a generative UI for IT and Networking teams, and Meter Dashboard, their main web interface. Meter’s adoption of Vercel has enhanced performance, simplified workflows, and empowered their team to iterate rapidly—not only across Command and Dashboard, but throughout their interconnected stack of hardware, software, and operations.

Notion is a connected workspace that allows users to write, plan, and organize, all enhanced with built-in AI. With a platform as flexible as Notion, the challenge for their website team lies in communicating the vast range of use cases—from personal projects like planning trips to enterprise-level tasks like managing company documentation. That’s a huge total addressable market that attracts many millions of diverse visitors to their website every week. As these numbers continue to rapidly grow and personas expand, Notion needed a website capable of rapid iteration and experimentation to help their message resonate with more people.