VML

Hydrow is creating a community around its consumer base of rowing enthusiasts that use their high end connected machines.  Wunderman Thompson was engaged to complete a headless Shopify and Contentful eCommerce and content management (CMS) build, with a focus on an engaging experience, improving conversions, and the ability to seamlessly manage the customer experience via the CMS. Among the most notable experiences is the rower package configurator experience which enables customers to order a rower package, membership, and warranty in a seamless, flowing experience upon clicking order. The implementation requirements also included a performant website from both a user experience and SEO perspective and hence, Vercel was an important part of the architectural equation.

Our project solved critical business problems in Sogrape's B2B distribution operations. We addressed the challenges of fragmented brand presence by developing individual brand websites, enabling targeted experiences for their B2B customers.  The solution enhanced B2B engagement, increasing satisfaction and stronger relationships. Streamlined content management through a unified template saved time and resources. Seamless e-commerce integration improved B2B sales by facilitating a smooth purchasing process.  

We leveraged MACH technologies and embraced the philosophy to deliver a customer-centric digital infrastructure for Sogrape. We ensured scalability, flexibility, and efficiency by adopting tools like DatoCMS, GraphQL, Vercel, Next.js, TailwindCSS, IMGIX, MUX, and GitHub. MACH technologies allowed us to build a scalable and efficient digital infrastructure for Sogrape. The combination of these  tools enabled a customer-centric approach, meeting Sogrape's business goals and providing a seamless experience for their B2B audience.

We were engaged by PMI to design, develop, and build a new design language for PMI's OPEN platform. This B2B2C platform facilitates communication between PMI's sales force, retailers, and consumers.

This is a customized private platform built on top of Salesforce DTE to cater to the specific needs of PMI that includes a documentation platform (using Nextra) to facilitate better understanding for Content Editors and Markets.

We used Vercel as a builder platform and global CDN. Currently we have implemented the  PMI OPEN Theme in 11 markets globally in a phased rollout.

• In 2021: Switzerland, Canary Islands, Portugal, Spain, Sweden, Denmark, Finland
• In 2022: Belgium, The Netherlands
• In 2023: Brazil, Australia

You can read more about the project on the homepage of the documentation.

Wunderman Thompson is proud to have partnered with Augmental to help bring their Mouthpad ™  to life.  The Cannes Lions Grand Prix winner for Innovation : Early Stage Technology and Silver winner for Health & Wellness : Consumer Products Promotion was developed by the team at Wunderman Thompson. It leverages React, NextJS and Vercel as foundation for the solution.

The MouthPad ™  is a smart oral splint that enables hands-free human-computer interaction using tongue, jaw, head, and breathing gestures. The device combines the most common assistive control interfaces, augmented by the unexploited, intrinsic dexterity of the tongue, empowering people living with impaired hand control to live more independently.