Together

A decade after pioneering a new approach to global hiring, G-P set out to reinvent itself with a growth-tech focus; a bold strategy that required reimagining its brand, positioning, and storytelling. Together supported the launch of G-P’s new product suite and vision, delivering comprehensive work across positioning, UX design, and a refreshed marketing website. Our ongoing partnership has focused on further evolving their brand system and on the research, design, and development of an innovative AI product.

French Fintech Aria developed their product to ‘make money move’ more easily in the B2B Payment sector. Mirroring consumer payment brands like Klarna, they developed an ecosystem allowing prompt payments for buyers, sellers, platforms and marketplaces. They asked Together to create a connected brand epitomizing this flow and ease, whilst standing proudly apart from competitors. Motion is a key component of the brand; the ‘kinetic square’ animating into recognisable images which represent the change Aria can bring about. The color palette inspired by currency is able to flex from functional to expressive across a range of places and platforms as needed.

Rogo, a data-science startup specializing in AI-powered financial analytics, needed a brand identity for its cutting-edge tool. Together helped Rogo establish a clear, functional brand and rolled this out across their web and product. 

Together positioned Rogo as a powerful financial partner, developing a connected brand experience built around “The Frame.” A foundational creative element running through the brand & product; an integral part of Rogo’s user interface and part of the ‘r’ in its logo. The entire connected brand system works across all platforms and applications, ensuring consistency.

Together designed and developed Rogo’s website (inc UI/UX) to showcase capabilities and attract potential clients.

Mosaic is a strategic finance platform that automatically collects and models important cross-functional data to help CFOs make profitable decisions. They came to together as they needed a polished, confident, no-nonsense brand and website. Chess, the ultimate game of strategy, emerged as a core creative concept, as did the sacred workhorse of financial types - the spreadsheet. Since launch, Together and Mosaic worked to further develop the brand, and to produce a variety of material for the various marketing channels where Mosaic maintains a presence and the relationship continues to this day.