Convert Digital

Born in a surf shack in Torquay, Ghanda is a 100% Australian owned and operated clothing brand famous for its hand-printed t-shirts, tracksuits and hoodies that champion the Australian coastal lifestyle. Ghanda started from humble beginnings in 2003 with its CEO and founder printing and slinging tees out of the back of his car.

Convert Digital worked with Ghanda in 2021 to launch their fully custom, headless Shopify Plus build supported by a best-of-breed tech stack with a Next.js front-end coupled with TailwindCSS hosted on Vercel, plus Prismic (CMS), Searchspring (search and merchandising), Dotdigital (marketing automation), Gorgias (customer service), Cloudinary (video optimisation and delivery), back-stock and wishlist features, and much more. The addition of curated collection pages and lookbooks paired with better data visibility, enabling the Ghanda team to run smarter marketing campaigns.

Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded in community.

The youtime team selected Convert Digital to launch their new online experience using headless commerce on Shopify Plus. The fully custom site is supported by a best-of-breed tech stack with a Next.js front-end coupled with Tailwind CSS hosted on Vercel, plus Gorgias (live chat), Prismic (CMS), Yotpo (reviews), Algolia (search and merchandising) and more.