How Code and Theory cut time-to-prototype 75% with v0

Code and Theory on Vercel

• Time-to-prototype cut by 75%

• Deployment timelines reduced by over 50%

• Wireframe and PRD process replaced by live prototypes

Code and Theory is a digital-first creative and technology agency that combines strategy, design, and engineering for brands like Microsoft, Amazon, and NBC. The agency replaced wireframes and requirement documents with prompt-to-code workflows in v0, so product, engineering, and go-to-market teams can turn a client brief into a working prototype in real time. Time-to-prototype dropped by 75%.