# Up to 80% pricing reduction for Web Analytics

**Published:** May 8, 2025 | **Authors:** Damien Simonin Feugas, Tobias Lins, Caleb Boyd, Harpreet Arora, Chris Widmaier

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We’ve increased included limits and reduced the price of Web Analytics event and the Web Analytics Plus add-on by up to 80%.

Web Analytics is now billed:

- **Per single event**, instead of 100K increments
- At **$0.00003 per event** ($3 per 100K, a 79% decrease from $14 per 100K)
- At **$10/month** for the Plus add-on** **(an 80% decrease, from $50/month)

Web Analytics Plus is an optional add-on that unlocks increased retention and UTM parameters.

Included event limits have increased:

- **Hobby**: 50K events/month (20x increase, from 2.5K)
- **Pro**: 100K events/month (4x increase, from 25K)

Learn more about [Web Analytics pricing](https://vercel.com/docs/analytics/limits-and-pricing).

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)