Lifecycle Marketing Manager

  1. Careers /
  2. Marketing
  • Marketing
  • Hybrid (New York City, San Francisco)
  • Full Time

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products.

You’ll partner closely with Growth, Demand Generation, Product Marketing, Data, and Customer Success to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

What You Will Do:

  • End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.

  • Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.

  • Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.

  • Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.

  • Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.

  • Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

About You:

  • 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.

  • Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).

  • Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.

  • Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.

  • Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.

  • Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.

  • A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Benefits:

  • Competitive compensation package, including equity.

  • Inclusive Healthcare Package.

  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

  • Flexible Time Off.

  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $126,000.00 - $154,000.00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location, and the total package includes benefits and equity-based compensation. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

Apply Now.

Tell us why you’d be a good fit for the Lifecycle Marketing Manager role.

Resume should be a PDF under 3.5MB.

Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications

Will you require Visa Sponsorship now, or in the future?

Your authorization to work in the country where you live. Please choose the option that describes your work authorization.

Do you live in one of the following states? Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming.

By submitting my application, I acknowledge that I have read and understand Vercel’s Job Applicant Privacy Notice

Please double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application.

U.S. Standard Demographic Questions.

At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way.

Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

How would you describe your gender identity? (mark all that apply)

How would you describe your racial/ethnic background? (mark all that apply)

How would you describe your sexual orientation? (mark all that apply)

Do you identify as transgender?

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?

Are you a veteran or active member of the United States Armed Forces?

Optionally, include links to your social media profiles.