# Make your app even better on Vercel

Everything your team needs to deploy, preview, and ship with ease.

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Get Started Free

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Get a Demo

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## Always the freshest content

With on-demand Incremental Static Regeneration, update any content without a redeploy—across the globe in 300ms.

## Only the fastest builds

Vercel brings smart caching defaults and deferred static page generation until initial user request. Stop waiting on slow builds.

## Scale to infinity and back

API Routes become Vercel Functions, which scale to zero when unused or easily handle millions of requests.

### Deploy builds faster

Enable CI/CD with zero configuration and run automated tests for performance and reliability on every push. All commits are instantly deployed to a unique URL accessible to your entire team.

### Iterate with your team

Review with fewer fumbled threads by commenting directly on components, layouts, and copy in real time, without creating tickets or leaving the browser. High-performance teams iterate faster.

### Deliver peak UX

Built on cutting-edge serverless technology, Vercel can withstand any traffic spike, with automatic failover and global replication of assets and best-in-class SEO practices.

## You'll be in good company

[](/customers/cruise-critic)

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"

The most valuable feature of Vercel is that our team can focus on building products rather than worrying about infrastructure.

"

](/customers/cruise-critic)

[

![TripAdvisor](/vc-ap-vercel-marketing/_next/static/immutable/media/trip-advisor-light.0csxghpkru0ya.svg)![TripAdvisor](/vc-ap-vercel-marketing/_next/static/immutable/media/trip-advisor-dark.3guw5lf_d_c0u.svg)

Robert Norman,

Principal Software Engineer

](/customers/cruise-critic) [

Read More

](/customers/cruise-critic)

[

"

Last Black Friday and Cyber Monday was the first in NZXT's 20-year history with **zero downtime**. That literally translates to **millions of dollars**. 

"

![Nzxt](/vc-ap-vercel-marketing/_next/static/immutable/media/nzxt-light.02opn-2cyvpyz.svg)![Nzxt](/vc-ap-vercel-marketing/_next/static/immutable/media/nzxt-dark.0w8sf-z8rr88u.svg)

](/resources/how-to-build-the-fastest-digital-storefront-at-scale)

"

It’s just a pity we didn’t go sooner. Next.js and Vercel make our developers happier, make us **go to market quicker**, and let us move with utmost confidence.

"

Jonathan Lemon

Engineering Manager

![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-light.0kqxd-m2-pzb_.svg)![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-dark.318k24rr6mj7r.svg)

Trusted by the **best frontend** teams

- ![WashingtonPost](/vc-ap-vercel-marketing/_next/static/immutable/media/washington-post-light.1uob3wwifsk6l.svg)![WashingtonPost](/vc-ap-vercel-marketing/_next/static/immutable/media/washington-post-dark.1nyhp3aj7rb9o.svg)
- ![UnderArmour](/vc-ap-vercel-marketing/_next/static/immutable/media/under-armour-light.1_wjcv7u4svbp.svg)![UnderArmour](/vc-ap-vercel-marketing/_next/static/immutable/media/under-armour-dark.2tu7_phr2vt3s.svg)
- ![Runway](/vc-ap-vercel-marketing/_next/static/immutable/media/runway-light.17m9wnhwphxgv.svg)![Runway](/vc-ap-vercel-marketing/_next/static/immutable/media/runway-dark.43-hq5voyh7cg.svg)
- ![Adobe](/vc-ap-vercel-marketing/_next/static/immutable/media/adobe-light.2mf2glj3ql_fe.svg)![Adobe](/vc-ap-vercel-marketing/_next/static/immutable/media/adobe-dark.3gd66o-2cl34y.svg)
- ![Okta](/vc-ap-vercel-marketing/_next/static/immutable/media/okta-light.3wbs2gv3gyvoh.svg)![Okta](/vc-ap-vercel-marketing/_next/static/immutable/media/okta-dark.0crdy7exa4tqj.svg)
- ![Ebay](/vc-ap-vercel-marketing/_next/static/immutable/media/ebay-light.2fxldj3fazl3c.svg)![Ebay](/vc-ap-vercel-marketing/_next/static/immutable/media/ebay-dark.1ownrr8sdp_n6.svg)
- ![Loom](/vc-ap-vercel-marketing/_next/static/immutable/media/loom-light.0kd-20dyk6tzx.svg)![Loom](/vc-ap-vercel-marketing/_next/static/immutable/media/loom-dark.2eotadik9wt-3.svg)
- ![Zapier](/vc-ap-vercel-marketing/_next/static/immutable/media/zapier-light.2ct0egz41t7rl.svg)![Zapier](/vc-ap-vercel-marketing/_next/static/immutable/media/zapier-dark.2lovw6e_4n-xu.svg)

**Ready to deploy?** Start building with a free account. Speak to an expert for your _Pro_ or Enterprise needs.

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Start Deploying

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Talk to an Expert

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**Explore Vercel Enterprise** with an interactive product tour, trial, or a personalized demo.

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Explore Enterprise

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