Highlights
Projects

Thrift Plus
Thrift Plus’s mission is to end fashion waste by making secondhand hassle-free. As part of their rebrand, we helped them move to a performant Headless Website with Storyblok & Shopify Plus. Allowing for a more flexible content strategy than Shopify, whilst implementing a powerful search to help people find the products they love within their catalogue of 100,000+ products.
Project expertise
- Design
- Ecommerce
- Integration Services
- Mobile Development

MiQ
MiQ is a programmatic media partner for marketers and agencies. They connect data from multiple sources, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients by maximizing the value of data. We helped them with their site migration & rebranding efforts through the development of a new Headless website that makes their brand stand out from the crowd.
Project expertise
- Mobile Development
- UI/UX Development

Aether
Aether is the new private terminal at Manchester Airport. Through our close collaboration with their internal branding & marketing team, We helped create a premium & calming site experience to showcase everything the terminal has to offer + guide customers through the booking experience & any questions they might have.
Project expertise
- Design
- Mobile Development
- UI/UX Development

OR Collective
OR Collective is the rental subscription for baby and toddler clothes with no compromise on style, helping to fight clothing wastage. We helped create their headless website with a bespoke E-commerce solution/admin system that is deeply integrated with their fulfillment partner.
Project expertise
- Ecommerce
- Integration Services
- Mobile Development
Overview
Undefined is a London-based digital studio. We imagine, build & grow performant Websites & Digital Products. We’re a hands-on team of designers & developers that joins forces with forward-thinking startups & enterprises dedicated to their craft.
We believe in the power of collaboration, mixing your expertise in your industry with our love & knowledge for building great digital experiences.
Services
We are a digital studio offering a range of services:
- Ecommerce
- Corporate (Headless) site builds
- SaaS website development
- Technical Consulting / Custom development
- MVP prototyping & Launch
- App development
We specialize in building custom JavaScript/Typescript experiences, with our passion being building engaging & bespoke headless CMS setups. Being a partner with a range of great services (Vercel, Prismic, Storyblok, Shopify) gives us deep knowledge to pick the right fit for every project.
Our ideal project
We love working on projects of all shapes and sizes. From building reliable, complex & performant sites for corporations that make their brand shine to experiences that place startups on the map.
Our ethos is building great stuff with great people, and we feel the human element in every project is key. Together, we can imagine the web of tomorrow through long-term partnerships.
Through our design & development expertise, we shine in delivering Headless Content experiences.
Expertise
Regions
Europe