# Vercel at NRF 2026

Discover AI driven personalization and high conversion commerce with Vercel at NRF. Visit us at Booth 2033 Level 1 Hall B.

[

Book a meeting

](https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ2CnBLPVRKSee5QPtpXINDoCIwsaJQA8E4KeHLlVvc_294bJgSoRA62eb2gDZgtfffjA0ykSjci)

Trusted by leading commerce innovators

- ![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-light.0kqxd-m2-pzb_.svg)![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-dark.318k24rr6mj7r.svg)
- ![Hydrow](/vc-ap-vercel-marketing/_next/static/immutable/media/hydrow-light.2t50n7vnyt-zg.svg)![Hydrow](/vc-ap-vercel-marketing/_next/static/immutable/media/hydrow-dark.3_5748n774hcy.svg)
- ![Ruggable](/vc-ap-vercel-marketing/_next/static/immutable/media/ruggable-light.3tb0xsigw1by4.svg)![Ruggable](/vc-ap-vercel-marketing/_next/static/immutable/media/ruggable-dark.3eue1h6xqut20.svg)
- ![MorningBrew](/vc-ap-vercel-marketing/_next/static/immutable/media/morning-brew-light.3n0e2x1e_5b23.svg)![MorningBrew](/vc-ap-vercel-marketing/_next/static/immutable/media/morning-brew-dark.1k31mzbrnh-te.svg)
- ![MercadoLibre](/vc-ap-vercel-marketing/_next/static/immutable/media/mercado-libre-light.0kmjwhmgof0ob.svg)![MercadoLibre](/vc-ap-vercel-marketing/_next/static/immutable/media/mercado-libre-dark.0-y_0_dei1no0.svg)
- ![Fanatics](/vc-ap-vercel-marketing/_next/static/immutable/media/fanatics-light.1ygnon5akje8k.svg)![Fanatics](/vc-ap-vercel-marketing/_next/static/immutable/media/fanatics-dark.1m91ovkg8_gdv.svg)

### At Lavan Midtown

## Monday, Jan 12, 5:00pm @ Lavan Midtown, 641 W 42nd St, New York

**AI in Retail Conference: AI Agents as the New Workforce**

Retailers are adopting AI agents for service, personalization, merchandising, and supply chain operations. In this session, Vercel will discuss how AI agents move from concept to production and how infrastructure becomes the key to delivering instant, intelligent experiences at scale.

[

Request to Join

](https://rethink.industries/events/air-conference-and-gala-nrf-2026/)

## Monday, Jan 12, 7:30 – 11:00pm @ Lavan Midtown, 641 W 42nd St, New York

**Rethink Retail Gala (Invite Only)**

Connect with senior retail executives and industry leaders during an exclusive evening focused on the future of AI powered retail experience.

[

Request to join

](https://vercel.com/go/nrf-2026-rethink-retail-gala)

### At NRF

## Tuesday, Jan 13, 11:20am @ River Pavilion, 429 11th Avenue, New York

**Beyond Speed: From Fast Frontends to Autonomous Customer Experience**

AI driven personalization often slows down legacy systems. Vercel experts will lead a conversation on how to serve dynamic, intelligent, one to one experiences at the speed customers expect. Learn how to align AI ambitions with infrastructure reality and remove bottlenecks that limit personalization and experimentation.

[

Register Now

](https://vercel.com/go/nrf-fast-frontends-to-autonomous-customer)

### At Bluestone Lane

## Monday, Jan 12, 9:30 - 11:00am @ Bluestone Lane, 55 Hudson Yards, New York

**AI & Avocados Breakfast with Stripe, Contentful, Fluent, Orium**

A practical discussion on AI in commerce. Learn how retailers are deploying real time personalization and agentic workflows using Vercel’s AI SDK and edge compute.

[

Register

](https://luma.com/tpc9gmwl?utm_source=vercel)

## Monday, Jan 12, 11:30 - 12.15pm @ Bluestone Lane, 55 Hudson Yards, New York

**Retail Lunch Club with Salesforce and Slalom, ft. Hanna Andersson**

A conversation with Hanna Andersson on digital transformation, modern commerce infrastructure, and the role of AI in customer experience.

[

Register

](https://luma.com/7prxskhj?utm_source=vercel)

## Monday, Jan 12, 3:00 - 5:00pm @ Bluestone Lane, 55 Hudson Yards, New York

**Monday Partner Happy Hour: Hot Chocolates & Hot Takes**

Join us for a partner happy hour: reconnect with partner friends, and meet new ones!

[

Register

](https://luma.com/lv2edkld)

### Connect with Vercel leaders at NRF

![Malte Ubl](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fmalte-ubl.png&w=640&q=75)

Malte Ubl

CTO

![Tom Occhino](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Ftom-occhino.png&w=640&q=75)

Tom Occhino

CPO

![Keith Messick](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fkeith-messick.png&w=640&q=75)

Keith Messick

CMO

![Jen Chang](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fjen-chang.png&w=640&q=75)

Jen Chang

VP of Partnerships

Vercel at NRF 2026

Find us at Booth #2033, Level 1 Hall B at the Jacob K. Javits Convention Center, and at Bluestone Lane at Hudson Yards.

[

Book a meeting