Vercel at NRF 2026

Discover AI driven personalization and high conversion commerce with Vercel at NRF. Visit us at Booth 2033 Level 1 Hall B.

Book a meeting
Trusted by leading commerce innovators
  • sonos Logosonos Logo
  • hydrow Logohydrow Logo
  • ruggable Logoruggable Logo
  • morning-brew Logomorning-brew Logo
  • mercado-libre Logomercado-libre Logo
  • fanatics Logofanatics Logo

At Lavan Midtown

Monday, Jan 12, 5:00pm @ Lavan Midtown, 641 W 42nd St, New York

AI in Retail Conference: AI Agents as the New Workforce

Retailers are adopting AI agents for service, personalization, merchandising, and supply chain operations. In this session, Vercel will discuss how AI agents move from concept to production and how infrastructure becomes the key to delivering instant, intelligent experiences at scale.

Request to Join

Monday, Jan 12, 7:30 – 11:00pm @ Lavan Midtown, 641 W 42nd St, New York

Rethink Retail Gala (Invite Only)

Connect with senior retail executives and industry leaders during an exclusive evening focused on the future of AI powered retail experience.

Request to join

At NRF

Tuesday, Jan 13, 11:20am @ River Pavilion, 429 11th Avenue, New York

Beyond Speed: From Fast Frontends to Autonomous Customer Experience

AI driven personalization often slows down legacy systems. Vercel experts will lead a conversation on how to serve dynamic, intelligent, one to one experiences at the speed customers expect. Learn how to align AI ambitions with infrastructure reality and remove bottlenecks that limit personalization and experimentation.

Register Now

At Bluestone Lane

Monday, Jan 12, 8:00 - 10:00am @ Bluestone Lane, 55 Hudson Yards, New York

Breakfast: AI and Commerce with Stripe, Contentful, Fluent, Orium

A practical discussion on AI in commerce. Learn how retailers are deploying real time personalization and agentic workflows using Vercel’s AI SDK and edge compute.

Register

Monday, Jan 12, 11:30 - 12:15pm @ Bluestone Lane, 55 Hudson Yards, New York

Retail Lunch Club with Salesforce and Slalom, ft. Hanna Andersson

A conversation with Hanna Andersson on digital transformation, modern commerce infrastructure, and the role of AI in customer experience.

Register

Monday, Jan 12, 3:00 - 5:00pm @ Bluestone Lane, 55 Hudson Yards, New York

Monday Partner Happy Hour: Hot Chocolates & Hot Takes

Join us for a partner happy hour: reconnect with partner friends, and meet new ones!

Register

Connect with Vercel leaders at NRF

Malte Ubl

Malte Ubl

CTO

Tom Occhino

Tom Occhino

CPO

Keith Messick

Keith Messick

CMO

Jen Chang

Jen Chang

VP of Partnerships

Vercel at NRF 2026

Find us at Booth #2033, Level 1 Hall B at the Jacob K. Javits Convention Center, and at Bluestone Lane at Hudson Yards.

Book a meeting