2 min read
It's a thrilling time to work in Sales at Vercel. The web is transitioning from pages to agents, and Vercel is building the self-driving infrastructure to power it. We've assembled a Sales organization that equally understands the continually shifting technical landscape and pressing business needs to stay flexible, move fast, and be secure in the AI era.
We're rethinking how Sales operates, and we're building the most AI-forward go-to-market organization in the industry. To lead this charge, we're welcoming Nick Bogaty as our Chief Revenue Officer.
Link to headingBuilt for every stage of growth
Nick brings more than two decades of experience building and scaling enterprise GTM organizations, and he'll lead our global Sales team as we deepen relationships with the world's largest enterprises and fastest growing startups alike.
Nick has a diverse background. He has built teams from scratch, scaled them through hypergrowth, and run large global organizations. He joins Vercel from Adobe, where he started and scaled the enterprise GTM for Adobe Express, competing with Canva in the enterprise. Before that, he served as CRO at AppDynamics, growing the business from $100M to $700M through its acquisition by Cisco and leading a 1,250-person team spanning sales and post-sales globally. He also served as CRO at Instabug, a Series B startup.
I believe Vercel is ready to own its place as the primary platform for the web and AI agents at the world's largest companies.
Like many at Vercel, Nick is a founder. Nick co-founded Adobe Digital Publishing Suite, the largest homegrown Adobe business since Acrobat at the time. He also developed the EPUB standard for electronic books while serving as Executive Director of the International Digital Publishing Forum (IDPF), a format still used today by Apple and Amazon. He even holds a patent for an electronic book distribution system.
Link to headingRethinking the CRO role
Every day, our GTM Engineering team applies AI to go-to-market challenges, dogfooding the Vercel AI Cloud to build internal agents that give our sales and marketing teams an edge. (We've open-sourced some of this work, including a Lead Agent template.)
Nick brings a clear point of view on how enterprise sales is evolving, and I knew early that he was a strong fit for an organization using our own products to transform how we engage with customers.
I’ve been lucky enough to be part of a world-class sales organization at AppDynamics and to be part of world-class product teams at Adobe. Vercel offers the best of both: un-matched product innovation with enterprise go-to-market excellence. It’s a rare and precious combination.
Nick is also known for fostering strong cultures tied to career growth. "We're recruiting, teaching, and enabling the best talent to help our customers reach the vanguard of the web and AI. There's no better place to do that than at Vercel."
Link to headingJoin us
If you're interested in joining a Sales organization that's rethinking how enterprise GTM should work, we're hiring.