Maintaining performance across a highly dynamic commerce site

For 75 years, ASICS has been helping consumers embrace a sound body and mind through both the clothes and equipment they sell and the experiences they help enable across the world. Their digital team is not only responsible for a thriving, billion-dollar-revenue storefront, but also for enabling thousands of local race sites and event platforms for their community around the world.

Embracing the need for greater flexibility in their site, the team at ASICS has been on a digital transformation journey to a composable commerce site built on Next.js and Vercel. By harnessing the power for micro-frontends with Vercel, the team has been able to incrementally migrate to a fully composable site to improve both developer and user experience.

Speakers

Eric Grigorian, ASICS