Workshop: Enabling frontend teams with fast and safe experimentation

Learn how to build, monitor, and analyze your own experiment.

Join us for a 90-minute interactive workshop to dive deep into feature experimentation for data-driven development. Learn best practices for fast and safe experimentation, including managing feature flags on Vercel, running effective A/B tests, and boosting ecommerce conversion rates.

We'll walk through:

  • Introduction to experimentation

  • Setting up Next.js with Optimizely

  • Implementing & testing experiments

  • Deployment, monitoring, & analysis

By the end of the session, you'll have built and deployed a new experiment in a mock ecommerce store with Vercel, Next.js, and Optimizely.

Who Should Attend:

  • Next.js or React developers

  • Architects & solutions architects

  • Tech leads

  • New Vercel or Optimizely users looking to get a solid foundation

The Experts

  • Alex Hawley

    Senior Manager, Partner Solutions Engineering

    Avatar for alex-hawley
  • Chris Vafiadis

    Director, Solutions Architecture

    Optimizely

    Chris Vafiadis