Understanding AEO: how agents talk to your website
Customers are asking AI what to buy. You don’t know if it’s recommending you or your competitors.
AI agents now search, compare, and recommend products to customers who never visit a website. Most retail teams have no visibility into what gets surfaced or why. AI Engine Optimization (AEO) is how brands ensure they show up accurately and favorably when AI agents search, compare, and recommend products.
Join us for a hands-on session where you’ll learn how agents crawl sites, how to make sure your site can speak to them, and how to understand basic AEO analytics.
What you'll learn:
What AEO is and why it matters for retail teams right now
What determines whether your brand gets cited or your competitor does
How content structure, performance, and data quality affect your visibility in AI-driven surfaces
Practical steps to start improving your AEO this week
Event Date
Date: June 9, 2026
Time: 11:00 - 11:45AM PT
