The Future of Agentic Commerce
Commerce is moving into agents. Here’s what it means for builders.
Learn how AI-native shopping experiences are reshaping commerce and how teams can build for this new surface using Vercel. Commerce experiences are expanding beyond storefronts and checkout pages. Agents are becoming part of how customers discover products, get guidance, and complete purchases across sites and conversational interfaces.
In this Vercel Live session - join Boris Besemer, Senior Platform Architect at Vercel, as he explains how agentic commerce is changing how customers discover, evaluate, and purchase products.
You’ll get a clear view of what’s emerging, what’s possible today, and how developers can prepare for this shift using familiar tools.
You’ll learn how to:
How in-site agents drive recommendations, guidance, and product discovery.
How commerce workflows extend beyond the storefront into chat and assistant surfaces.
How teams prepare for a future where agents handle purchasing on the customer’s behalf.
