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# How Contentful + Vercel Engineer for Peak Traffic

How leading retailers use Contentful with Vercel to create high performance storefronts

Legacy platforms entangle content, code, and deployments, slowing down CI/CD pipelines, increasing release risk, and making it harder to scale under load, especially during peak events like Black Friday. Join our experts to learn how to ship resilient, high-performing retail storefronts with Contentful’s structured content and Vercel’s Frontend Cloud.

**You'll learn how to:**

- Ship faster, safer - Structured content gives marketers control without broken layouts; zero-config deploys, preview, and automatic scaling reduce release risk.

- Build for resiliency**:** Vercel Failover Regions and a globally distributed edge ensure continuity and consistent performance under unpredictable loads.

- Lift conversions and SEO - hear how Ruggable achieved 40% faster site speed, 75% higher SEO rankings, and 300% more organic clicks on Vercel + Contentful, delivering a seamless Black Friday experience.

**Who should join:** Developers, engineering leaders, and digital teams

**Agenda**

- **Introductions:** Why performance and agility define peak readiness with Contentful + Vercel.

- **Contentful:** How structured content empowers marketers and enables rapid campaign iteration.

- **Vercel:** How the Frontend Cloud delivers global performance.

## Speakers

- ### Nika Karliuchenko

    Technical Partner Success Manager, Contentful

    ![Nika Karliuchenko](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Fassets.vercel.com%2Fimage%2Fupload%2Fcontentful%2Fimage%2Fe5382hct74si%2F4MV8jQ4oLrl0oHOeLWwqvo%2F71033d2657576f3fb2d18c3b63814b56%2FCleanShot_2025-10-24_at_12.34.11_2x.png&w=3840&q=85)

- ### Karson Seeley

    Senior Platform Architect, Vercel

    ![Karson Seeley](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Fassets.vercel.com%2Fimage%2Fupload%2Fcontentful%2Fimage%2Fe5382hct74si%2F7tyFSaUMCrnS8Nx3Dp7zJ7%2F16876d98c4af90b2a9b689f5cb1b52d2%2FCleanShot_2025-10-16_at_14.58.35_2x.png&w=3840&q=85)

Powering the best brands worldwide

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