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# Black Friday Cyber Monday readiness with Vercel

Traffic spikes shouldn't be scary. Handle your biggest day with 99.9992% uptime.

Is your storefront ready for Black Friday - and the new era of chat commerce? Last Black Friday Cyber Monday, Vercel customers like Under Armour, Fanatics, and ASICS processed 86.7B requests with 99.9992% uptime.

Join us for a live technical review of your site’s ability to scale under load, stay secure against crawler traffic, and transact inside ChatGPT using the Agentic Commerce Protocol (ACP). During the live session: you'll get a custom assessment covering performance, security posture, and chat commerce readiness, and our solutions architects will review anonymized examples, walk through the most common vulnerabilities and how to fix them.
**In this session, explore how to:**

- **Scale instantly:** Autoscaling concurrency and regional failover on Vercel’s Frontend Cloud keep you online when traffic spikes.

- **Personalize at speed:** Deliver real-time experiences with Middleware and ISR, with no trade-offs in performance.

- **Optimize for Chat Commerce:** Implement the ACP spec and SEO best practices so your products are discoverable and purchasable inside ChatGPT using Instant Checkout.

**Who should attend:** Engineering leaders and developers responsible for keeping e-commerce sites online during the year's biggest sales weekend.

## Speakers

- ### Boris Besemer

    Senior Platform Architect, Vercel

    ![Boris Besemer](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Fassets.vercel.com%2Fimage%2Fupload%2Fcontentful%2Fimage%2Fe5382hct74si%2F4wEJ83GeZlVuKfa2vklXps%2F91a85684bedc754f68a53e6f816d57ba%2FCleanShot_2025-10-12_at_09.21.06_2x.png&w=3840&q=85)

- ### David Keefe

    ![David Keefe](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Fassets.vercel.com%2Fimage%2Fupload%2Fcontentful%2Fimage%2Fe5382hct74si%2F2x3aVNXuhhLh9Qu2H6rhMk%2F751d814a54141e2aea3c30dbf022b4c2%2FDavid_Keefe.jpeg&w=3840&q=85)

- ### Michael Merrill

    Staff Technical Consultant, Vercel

    ![Michael Merrill](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Fassets.vercel.com%2Fimage%2Fupload%2Fcontentful%2Fimage%2Fe5382hct74si%2F557M4mRjcmXj9R2oNhUugA%2Fc90ee855ae1018c0fdb1fe6693c95fec%2FMichael_Merrill.jpeg&w=3840&q=85)

Powering the best brands worldwide

- ![Tapestry](/vc-ap-vercel-marketing/_next/static/immutable/media/tapestry-light.2eau63aje61wd.svg)![Tapestry](/vc-ap-vercel-marketing/_next/static/immutable/media/tapestry-dark.2yurh8924oaye.svg)
- ![WarbyParker](/vc-ap-vercel-marketing/_next/static/immutable/media/warby-parker-light.0xbqo1hvogb5u.svg)![WarbyParker](/vc-ap-vercel-marketing/_next/static/immutable/media/warby-parker-dark.0d_40phohk_so.svg)
- ![UnderArmour](/vc-ap-vercel-marketing/_next/static/immutable/media/under-armour-light.1_wjcv7u4svbp.svg)![UnderArmour](/vc-ap-vercel-marketing/_next/static/immutable/media/under-armour-dark.2tu7_phr2vt3s.svg)
- ![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-light.0kqxd-m2-pzb_.svg)![Sonos](/vc-ap-vercel-marketing/_next/static/immutable/media/sonos-dark.318k24rr6mj7r.svg)
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- ![HellyHansenLogomark](/vc-ap-vercel-marketing/_next/static/immutable/media/helly-hansen-logomark-light.22t2_k980r1kf.svg)![HellyHansenLogomark](/vc-ap-vercel-marketing/_next/static/immutable/media/helly-hansen-logomark-dark.03hy61gt4pjoz.svg)
- ![Paige](/vc-ap-vercel-marketing/_next/static/immutable/media/paige-light.1ujv26syo5h6w.svg)![Paige](/vc-ap-vercel-marketing/_next/static/immutable/media/paige-dark.0av044d_a-gwf.svg)
- ![Fanatics](/vc-ap-vercel-marketing/_next/static/immutable/media/fanatics-light.1ygnon5akje8k.svg)![Fanatics](/vc-ap-vercel-marketing/_next/static/immutable/media/fanatics-dark.1m91ovkg8_gdv.svg)
- ![Bombas](/vc-ap-vercel-marketing/_next/static/immutable/media/bombas-light.0mf49pqsbq43v.svg)![Bombas](/vc-ap-vercel-marketing/_next/static/immutable/media/bombas-dark.2m5onva0hvzms.svg)