---
title: Retail
description: Build resilient storefronts and e-commerce experiences that hold up when traffic spikes.
url: "https://vercel.com/kb/retail"
published: 2026-09-01
last_updated: 2026-09-01
install_vercel_plugin: npx plugins add vercel/vercel-plugin
---

# Retail

Build resilient storefronts and e-commerce experiences that hold up when traffic spikes.

## All Retail guides

- [Rendering strategies for retail: ISR vs SSR vs static](/kb/guide/ssr-vs-ssg-vs-isr-vs-csr-for-ecommerce): Choose between SSR, SSG, ISR, and CSR for each ecommerce surface. Compare rendering modes on freshness, personalization, SEO, and cost.
- [Making your catalog discoverable to AI agents](/kb/guide/agentic-commerce-readiness): Agentic commerce readiness starts with the initial HTML response. Server-render your product catalog, ship JSON-LD, and verify AI agents can read it.
- [A/B testing on ecommerce storefronts without hurting Core Web Vitals](/kb/guide/ecommerce-ab-testing-core-web-vitals): Client-side A/B tools can worsen LCP and CLS on the pages you're testing. Run ecommerce A/B tests at the edge with Routing Middleware and Vercel Flags.
- [How to architect multi-location QSR menus on Vercel](/kb/guide/multi-location-qsr-menus): Multi-location QSR menus vary by price, hours, and availability. Learn how to model them on Vercel with ISR, Global Config, and crawlable location pages.
- [How to deploy a Saleor storefront on Vercel](/kb/guide/how-to-deploy-a-saleor-storefront-on-vercel): Deploy Saleor's Paper storefront template on Vercel, including environment variables, GraphQL caching, checkout, and production setup.
- [How to prototype a storefront section in v0 and ship it to Next.js](/kb/guide/how-to-prototype-a-storefront-section-in-v0): Learn how v0 prototyping works for storefront sections, from a scoped prompt to a pull request in your existing Next.js repository.
- [Preview deployments for retail campaign review](/kb/guide/preview-deployments-retail-campaign-review): Use preview deployments so merchandising, brand, and engineering review a retail campaign on one live URL before launch. Learn about preview comments and deployment protection.
- [How to handle order-ahead traffic spikes on Vercel](/kb/guide/handle-order-ahead-traffic-spikes-on-vercel): Order-ahead traffic spikes hit the same routes every lunch hour. Learn how to scale, cache, queue, and test a restaurant ordering system on Vercel.
- [How to choose a Salesforce Commerce Cloud storefront: PWA Kit, Storefront Next, or Next.js](/kb/guide/salesforce-pwa-kit-vs-storefront-next-vs-nextjs): Compare PWA Kit, Storefront Next, and a Next.js storefront on Vercel for Salesforce Commerce Cloud. Learn how caching, personalization, SCAPI, deployment, support, and migration effort change across the three options.
- [How to prepare your storefront for Black Friday traffic](/kb/guide/black-friday-preparation): A practical checklist for keeping your storefront fast and your checkout path healthy through Black Friday and Cyber Monday traffic, from load testing to instant rollback.
- [Building Ecommerce Sites with Next.js and Shopify](/kb/guide/building-ecommerce-sites-with-next-js-and-shopify): Learn how to integrate Next.js and Shopify together for the fastest storefronts using the Storefront GraphQL API.
- [How to deploy Medusa on Vercel](/kb/guide/deploy-medusa-on-vercel): Deploy a Medusa storefront on Vercel, including where the backend runs, which environment variables the current starter reads, and how to cache the catalog.

## Explore other topics in the Vercel Knowledge Base

- [Jev from TypeSafe AI](/kb/jev-from-typesafe-ai): Jev is TypeSafe AI's System One model for fast, typed decisions. It evaluates supplied context and returns choices, scores, and probabilities that applications can use to classify requests, route tasks, and assess proposed actions without generating prose.
- [Vercel Sandbox](/kb/vercel-sandbox): The compute primitive designed to safely run untrusted or user-generated code on Vercel.
- [FDE Field Notes](/kb/fde): Insights from our work with customers. Explore the patterns, diagnostics, and recommendations Vercel’s Forward Deployed Engineers use in production.
- [Software Factory](/kb/software-factory): Software factories put an agent on every stage of your development loop: triage, planning against a live repo checkout, implementation verified with your own checks, and independent review. Work items become draft PRs while you keep the judgment calls.