How to have a record-breaking Black Friday in 2025
The National Retail Federation (NRF) predicted a record number of shoppers this Black Friday and Cyber Monday, continuing a four-year upward trend. In order to not leave any revenue on the table, your site performance needs to be at its best.
Hear from Vercel CTO, Malte Ubl, and other ecommerce experts as they share why legacy tech could be holding you back from your Black Friday potential and how modernizing your architecture can position you for success in 2025. In this session, explore:
The common challenges that retailers experience during high-traffic events and how Vercel + Next.js can help
Why monolithic architectures can lead to poor performance and ROI
Black Friday success stories from Vercel customers
What a migration plan to Vercel can look like to get your stack optimized in time for Black Friday 2025
Register to watch the on-demand session.
Speakers
Malte Ubl
CTO, Vercel
Malte is the CTO of Vercel. Previously, Malte was a Principal Engineer responsible for Google Search Rendering and Engineering Director for Google Search. He has created frontend infrastructure for lots of Google web apps and the web at large, and is a founder and curator of JSConf EU.
Alina Weinstein
Senior Product Marketing Manager, Vercel
Matt Jared
Sales Engineer, Vercel
