Filtering Analytics

Web Analytics provides you with a way to filter your data in order to gain a deeper understanding of your website traffic. This guide will show you how to use the filtering feature and provide examples of how to use it to answer specific questions.

To filter the Web Analytics view, select your project and then click the Analytics tab. From there select on any row within any of the data panels.

You can filter your data by the following criteria:

• Referrers
• Viewed Pages
• Country
• Browsers
• Operating System
• UTM Parameters (available with Web Analytics Plus and Enterprise)
• Hostname

To apply a filter, click on any row within a data panel you want to filter by. For example, if you want to see data for visitors from the United States, you would search for "United States" within the Country panel and click on it.

You can also use multiple filters at once. For example, you could filter for visitors from the United States who used Chrome as their browser.

By using the filtering feature in Web Analytics, you can gain a deeper understanding of your website traffic and make data-driven decisions.

Here are a few examples of how you can use the filtering feature to gain insights into your website traffic:

Let's say you want to find out where people came from that viewed your "About Us" page. To do this, you would first apply a filter in the Pages panel and click on the /about-us page. This will show you all of the data for visitors who viewed that page. In the Referrer panel you will see all external pages, that link directly to this page.

You can use the Web Analytics dashboard to find out what content people from a specific country viewed. For example, to see what pages visitors from Canada viewed, you would go to the Countries panel, search for "Canada" and click on the row labeled "Canada". This will show you all of the data for visitors from Canada. Next, you can go to the Pages panel to see what specific pages they viewed.

To find out viewed pages from a specific referrer, such as Google, you can go to the Referrers panel, look for "google.com" and click on it. This will show you all of the data for visitors who came from google.com. Next, you can go to the Pages panel to see what specific pages they viewed.

You can drill down into your data to gain a deeper understanding of your website traffic. By default, the Referrers panel only shows top level domains, but by clicking on one of the domains, you can start a drill-down and reveal all sub-pages that refer to your website.

For example, by default, you may only see "github.com" as a referrer. However, by clicking on it, you will now see all pages on GitHub that drive traffic to your site, such as "github.com/vercel/next".

This feature can be especially useful for identifying the sources of referral traffic, and finding out which specific pages on a website are driving traffic to your site.

Web Analytics allows you to track the origin of traffic from Twitter by using the Twitter Resolver feature.

To use it, click on the t.co referrer to filter for it. This performs a drill-down, which reveals all t.co links that refer to your page. By clicking on any of these links a new tab will open and and redirect you to the Twitter search page with the URL as the search parameter. From there, you can find the original post of the link and gain insights into the traffic coming from Twitter.

This feature can be especially useful for understanding the performance of Twitter campaigns, identifying the sources of referral traffic and finding out the origin of a specific link.