Vercel is hiring a growth-minded Digital Marketing Manager to drive our lead generation efforts through paid channels.
In this role, you will work at the strategic level to champion best digital practices and new, innovative ideas, and at the tactical level to test and execute digital campaigns and iterate based on performance metrics. You will implement and execute paid digital campaigns across various channels and geographies.
Our ideal candidate will have strong paid digital marketing expertise and hands-on expertise with multiple channels is essential: SEM, Programmatic, Paid social, Content syndication, ABM. Precise user segmentation, experiment design, and flawless execution must be part of your DNA.
Develop a deep understanding of the Vercel product, enterprise audience, and their buyer’s journey.
Grow Vercel’s digital presence across channels for both demand gen and awareness to achieve pipeline targets
Manage paid campaign setup, testing, deployment, and reporting, including measurement and performance tracking
Collaborate with marketing and sales stakeholders to deliver relevant campaigns and promotions to target accounts.
Continuously A/B test channels, messages, creative, and landing pages for performance
Manage campaign budgeting, ensure pacing and ROI tracking
Define paid digital resourcing needs and manage agency and vendor relationships