# Forrester Total Economic Impact™ study: Vercel delivered a 264% ROI

**Published:** January 4, 2024 | **Authors:** Paul Staelin | **Category:** Company News

*Boost developer velocity, increase conversions, and achieve a positive ROI in 2024 and beyond*

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Inefficient developer workflows. Poor user experience. Sluggish site performance. These are common woes that customers come to Vercel to alleviate. They result in costs that affect your team’s day-to-day workflow and impact your organization’s bottom line.

**But stakeholders still want to know the answer to a simple question: What will the *****quantifiable***** ROI on Vercel be?**

**This is what you can tell them: By migrating to Vercel, businesses saw:**

- **A three-year 264% ROI**
- **$9.53M in quantifiable benefits**

I’m pleased to debut the findings of The Total Economic Impact™ of Vercel’s Frontend Cloud, a commissioned study conducted by Forrester Consulting.

**The Total Economic Impact™ of Vercel’s Frontend Cloud**
Explore the full Jan. 2024 commissioned study, conducted by Forrester Consulting on behalf of Vercel. 
[Get The Full Study](https://vercel.com/roi)

# Research overview: Quantifiable benefits totaling $9.53M

![TEI Forrester Infographic](//images.ctfassets.net/e5382hct74si/2XYfKhQX891tjGRrmTc9hA/c67a9cc1d6cf43783e638992ec49a852/TEI_of_Vercel__Infographic_20240111__1_.png)

To calculate these financial models, Forrester took a multistep approach to evaluating Vercel’s impact. This included interviews with Vercel customers to gather data on benefits, costs, and risks. From this, they created a composite organization based on the interviewed companies that deployed Vercel’s Frontend Cloud.

Like many of you, their goals were to:

- Improve user experience
- Improve developer experience

The research outlines a set of quantifiable advantages amounting to a three-year net present value of $9.53M, within each of these objectives:

### **Improved developer experience**

- **Developers spend 90% less time managing frontend infrastructure on Vercel**
- **Developers spend 80% less time building and deploying code on Vercel**
- **Developers release four times more major website enhancements, thereby improving website performance by up to 90%, using Vercel**

> Pretty much overnight, we quit worrying about infrastructure completely. We’re really able to just focus on how we can differentiate our business and application in terms of user 
> experience.
> — Principal Engineer, e-commerce

### **Improved user experience**

- **Higher customer conversion rates on Vercel generate $2.6 million in incremental profits**
- **Higher website traffic on Vercel generates $7.7 million in incremental profits**

> Features can be iterated on as quickly as the team is able to.
> — Senior Frontend Engineer, financial services

## Build, scale, and secure in 2024

Every day, I have the privilege of speaking with [Vercel customers](https://vercel.com/customers) reaping the benefits of the Frontend Cloud. That’s why I’m delighted, but not surprised, to see the results of this study.

I can’t wait to see more customers build, scale, and secure a faster, more personalized web in 2024 and beyond—and I hope this study sheds light on why your organization should join us!

**Explore the full Jan. 2024 commissioned study**
Learn more about businesses’ key challenges that were alleviated by Vercel: Efficiencies around infrastructure management, code deployment, feature delivery, and improved rates of conversion and web traffic.
[Get The Full Study](https://vercel.com/roi)

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